UK Gambling Giant To Take On the French

Having so much involvement, as I do with clients with gambling business interests and offshore gambling licenses I am always interested in what is going on in the world of UK gambling. This week saw a very interesting story, I saw it in the Times but I am sure it was discussed elsewhere about the plans of UK gambling company Ladbrokes and their plans to crack the French market.

Apparently the recent relaxing of restrictions on how much money gambling companies can take in France has convinced Ladbrokes that is now a market well worth exploring. They have teamed up with the leading French pay-tv company in an effort to lure gamblers onto Ladbrokes internet betting and gaming website and also through the French television channels.

Up until now the French gambling sector was tightly controlled by regulations that meant the the government run PMU pool betting company were the only viable option in France. The new rules governing internet gambling announced approved this week are set to change all that. A spokesperson for Ladbrokes had this to say this week

“We currently have no presence in France, it is a very competitive market but it is also a very big market. It will still be highly regulated but it is hoped that it will be further deregulated over time.

All the best to them though you have got to think that they will not be the only company trying to exploit the changes, companies from other countries are likely to have a crack too.

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UK Gambling Laws Still Unpopular

It is the opinion of many and specifically a story on the gambling site eGaming Review last week, that the government’s desperate attempts to fix up HYPERLINK “http://www.stmworldwide.com/” UK gambling laws is still a failure.

The announcement last week that “all operators who want to target British consumers must be licensed by the commission” is seen by the gambling sector as being quite admirable but also, ultimately, probably futile. This is the latest attempt by the government to plug a gaping huge hole in UK gambling laws that allows remote gaming and betting websites to advertise in the UK wether they hold a British license or not.

It is a situation made worse by the fact that the huge taxation that the UK government has thrown at the gambling sector has resulted in a lot of major UK players moving their internet concerns offshore. This has become somewhat of a battle royal, with popular opinion having it that the government is losing.

The difficulty lies not in the wording or intention of this new law, that is all very clear. The problem is the enforcing of it. Many a government including the USA and lots of European countries have already been down this road and failed.

I wish them all the best with but I am not hopeful. Just a thought; perhaps they could consider a tax reform to lure the offshore activities back to our fair shores.

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Mixed Feelings About New UK Gambling Laws

Gambling laws in the UK have long been a bone of contention. Though we have to be profoundly grateful that our leaders see fit to allow online gambling unlike many, less enlightened countries, they still have a long way to go if they are going to get things running smoothly.

It is an area that the government has traditionally gotten wrong so a lot of people will wait to see how these new laws pan out.

On paper there are some of the changes that seem set to improve things both for the consumer and the UK horse racing fraternity. The Department for Culture, Media and Sport seems to have their heart in the right place with these proposed changes. They are designed to protect the consumer and improve the income of the racing world. How well they do so will be interesting to see.

Offshore operators that market in the UK are said to being going to have to pay a fair price for that right. It also targets horse racing levies that UK sports bettors are subject to, and yet offshore groups are not.

We all applaud the theory at work here. In the long a fully licensed and regulated market is probably the answer to a happy healthy industry in the long run. Many, however, are questioning how practical these law changes will be to implement.

Many of the offshore companies are blatantly targeting UK players but some are not. Where will the government draw the line?

The recent UK Gambling Act succeeded partly in policing things when it introduced its White List, which gave the go ahead to offshore countries in specific licensing jurisdictions in the world to advertise in the UK.

Ironically it was the governments own laws that allowed foreign customers to target UK consumers in the first place.


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