Branding Britain is Not An Impossible Task

Albert Ellis is a man on mission. He wants the whole world to see how wonderful Britain is in the same way he does. The recruitment specialist is responsible for making sure that the right people are attracted to the UK and he says he has no trouble selling the brand Britain even in these harsh economic times.

While the rest of moan about late trains and lack of gritters to clear the roads Mr Ellis is seeing the good in our beloved country and he reckons their is plenty of bright side to look on.

“Even if we think Tony Blair was tainted by the war and Gordon Brown has passed his best, the draw of Brand Britain still exists,” Mr Ellis says. “Brown is seen favorably by business people outside this country – far better than Hank Paulson.

He argues that we have a far more harsh view of ourselves than the rest of the world. People from countries such as Vietnam and India want to come to London to study because, he says, it actually increases their market value in their own countries.

he points out that the recession has not had anywhere near as big an effect on British employment as people had predicted. The specter of 3.5 million unemployed appears to have passed and though recruitment is not going through the roof things are starting to show signs of improvement.

As for the talent drain caused by the so called super taxes, Mr Ellis is not concerned. “London is a huge magnet for professional talent – people want to be relocated here or New York, not Dusseldorf or Frankfurt,”

I like the way this guy thinks. We could all do with a little more of his positive attitude and maybe a bit more gratitude for all the things this country does provide us with.