Pop Up Shops Are A Bonus For Everyone

There is a new phenomenon in high street shopping that is proving to be a success for everyone concerned. Pop up shops.

The trend was started by upmarket publisher Phaidon when it opened a store on a short term lease to sell its own wares. This was bought about by the reluctance of chain booksellers to stock their products. Their example was quickly followed by other retailers including perennial favorites Marmite.

All over Britain small traders are following suit and taking advantage of empty high street premises to take out short term leases.

Many of these concerns especially saw it as an advantage to rent premises in the run up to Christmas. They were able to give themselves a high street presence at the busiest time of the year at a discounted rate. even better they were often able to choose the exact length of lease that suited them so they were not stuck paying rent long after the usefulness had gone out of the situation.

One company that used a pop up shop to their advantage were Nottingham designer-makers Debbie Bryan and Sarah Bainton. They say it worked well for them. “The feedback we have had come the people selling the work is that it went down really well,” they said.

It is a win win situation for everyone as the landlords who own the premises get money where they were previously getting none. The retailer has affordable short term premises and the consumer benefits from more choice in the market.

Looks like pop up shops could be the way of the future, just don’t get too attached to them.